{"id":11844,"date":"2025-07-10T13:15:27","date_gmt":"2025-07-10T17:15:27","guid":{"rendered":"https:\/\/elastochem.csweb.ca\/?p=11844"},"modified":"2025-07-10T13:21:45","modified_gmt":"2025-07-10T17:21:45","slug":"elastochem-waterproofing-rebrand-launching-july-15-2025","status":"publish","type":"post","link":"https:\/\/elastochem.csweb.ca\/us\/elastochem-waterproofing-rebrand-launching-july-15-2025\/","title":{"rendered":"Elastochem Waterproofing Rebrand"},"content":{"rendered":"<p data-start=\"115\" data-end=\"402\">We\u2019re excited to share that, effective <strong data-start=\"154\" data-end=\"171\">July 15, 2025<\/strong>, Elastochem\u2019s Waterproofing Portfolio will be refreshed with new, intuitive product names. This rebrand is designed to streamline our lineup of products and systems, helping you identify and specify the right solutions more easily.<\/p>\n<h2 data-start=\"409\" data-end=\"422\">Key Dates<\/h2>\n<ul data-start=\"423\" data-end=\"612\">\n<li data-start=\"423\" data-end=\"460\">\n<p data-start=\"425\" data-end=\"460\"><strong data-start=\"425\" data-end=\"444\">Effective Date:<\/strong> July 15, 2025<\/p>\n<\/li>\n<li data-start=\"461\" data-end=\"612\">\n<p data-start=\"463\" data-end=\"612\"><strong data-start=\"463\" data-end=\"485\">Transition Period:<\/strong> July 15 to September 30, 2025<br data-start=\"514\" data-end=\"517\" \/>During this window, we\u2019ll honor both old and new product names to ensure a smooth changeover.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"619\" data-end=\"639\"><\/h3>\n<h3 data-start=\"619\" data-end=\"639\">What\u2019s Changing?<\/h3>\n<ul data-start=\"640\" data-end=\"975\">\n<li data-start=\"640\" data-end=\"697\">\n<p data-start=\"642\" data-end=\"697\"><strong data-start=\"642\" data-end=\"654\">Primers:<\/strong> now under the <strong data-start=\"669\" data-end=\"695\">SwiftSeal P 100 Series<\/strong><\/p>\n<\/li>\n<li data-start=\"698\" data-end=\"775\">\n<p data-start=\"700\" data-end=\"775\"><strong data-start=\"700\" data-end=\"728\">Waterproofing Membranes:<\/strong> rebranded as the <strong data-start=\"746\" data-end=\"773\">SwiftProof M 200 Series<\/strong><\/p>\n<\/li>\n<li data-start=\"776\" data-end=\"837\">\n<p data-start=\"778\" data-end=\"837\"><strong data-start=\"778\" data-end=\"791\">Topcoats:<\/strong> grouped into the <strong data-start=\"809\" data-end=\"835\">SwiftTop TC 400 Series<\/strong><\/p>\n<\/li>\n<li data-start=\"838\" data-end=\"904\">\n<p data-start=\"840\" data-end=\"904\"><strong data-start=\"840\" data-end=\"860\">Drainage Boards:<\/strong> now part of the <strong data-start=\"877\" data-end=\"902\">SwiftDrain 800 Series<\/strong><\/p>\n<\/li>\n<li data-start=\"905\" data-end=\"975\">\n<p data-start=\"907\" data-end=\"975\"><strong data-start=\"907\" data-end=\"928\">Joint Treatments:<\/strong> categorized under the <strong data-start=\"951\" data-end=\"975\">SwiftHose 900 Series<\/strong><\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1122\" data-end=\"1136\"><\/h3>\n<h3 data-start=\"1122\" data-end=\"1136\">Need Help?<\/h3>\n<p data-start=\"1137\" data-end=\"1281\">If you have questions or require assistance during the transition, your Elastochem representative is ready to support you every step of the way.<\/p>\n<p data-start=\"1283\" data-end=\"1378\" data-is-last-node=\"\" data-is-only-node=\"\">Thank you for your continued partnership and support as we roll out this exciting brand update!<\/p>","protected":false},"excerpt":{"rendered":"<p>We\u2019re excited to share that, effective July 15, 2025, Elastochem\u2019s Waterproofing Portfolio will be refreshed with new, intuitive product names. This rebrand is designed to streamline our lineup of products and systems, helping you identify and specify the right solutions more easily. Key Dates Effective Date: July 15, 2025 Transition Period: July 15 to September [&hellip;]<\/p>","protected":false},"author":7,"featured_media":11845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,11],"tags":[],"class_list":["post-11844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/elastochem.csweb.ca\/us\/wp-json\/wp\/v2\/posts\/11844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elastochem.csweb.ca\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elastochem.csweb.ca\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elastochem.csweb.ca\/us\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/elastochem.csweb.ca\/us\/wp-json\/wp\/v2\/comments?post=11844"}],"version-history":[{"count":0,"href":"https:\/\/elastochem.csweb.ca\/us\/wp-json\/wp\/v2\/posts\/11844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elastochem.csweb.ca\/us\/wp-json\/wp\/v2\/media\/11845"}],"wp:attachment":[{"href":"https:\/\/elastochem.csweb.ca\/us\/wp-json\/wp\/v2\/media?parent=11844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elastochem.csweb.ca\/us\/wp-json\/wp\/v2\/categories?post=11844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elastochem.csweb.ca\/us\/wp-json\/wp\/v2\/tags?post=11844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}